The Website Investing Masterclass

Everything you need to successfully invest in cashflowing websites, even if you’ve never owned a website before.

Masterclass Objectives

The Website Investing Masterclass is designed to give you the knowledge, tools and confidence to profitably invest in online businesses.

  • Get setup to receive a stream of website purchase opportunities in your inbox
  • Learn and practice the system you will use to evaluate every website deal
  • Master the tools to identify risks and potential wins
  • Understand the online business models and the metrics that drive each model
  • Effectively identify possibilities for scaling your website assets and improving profitability

Who Is This For?

The Website Investing Masterclass prepares entrepreneurs to generate cash flow from online businesses as owner/operators or passive investors.

There is no prerequisite knowledge of online business required to take full advantage of this course.

Finding the right deal takes time, even after you’ve learned the techniques for an efficient search. This course is for those willing to invest the time and effort to identify high ROI opportunities.

What Results Can I Expect?

The Website Investing Masterclass prepares entrepreneurs to generate cash flow from online businesses as owner/operators or passive investors.

There is no prerequisite knowledge of online business required to take full advantage of this course.

Finding the right deal takes time, even after you’ve learned the techniques for an efficient search. This course is for those willing to invest the time and effort to identify high ROI opportunities.

It Provides a Freedom That Few Other Businesses Can´t.

Jeff does a remarkable job deep diving into the facets of website investing. He breaks down his methods of where to find opportunities, how to evaluate and find the best candidate with tips on the best available tools you can utilize.

The great thing about investing in websites is you can manage your business from anywhere you can connect to the internet. It provides a freedom that few other businesses can´t. If you’re new to website investing or already have some seasoning there is quite a bit of useful content within Own The Web.

Greg Greenwald

60%+ ROI – My First Deal!

It was easier than I thought, The investment was only $8,000 and I now make between $400 and $500 a month profit. That’s over 60% ROI.

I think that more importantly, I now feel confident to do more!

Thanks Jeff!

Muzammil Mohideen

What's Included

Ongoing Updates

Things change. We will keep the Review Website Masterclass updated with new resources and material as the online business environment evolves.

Four Case Studies

Sometimes theory just isn’t enough. This course walks through four real website deals, teaching and applying the the step by step evaluation process with each one. You will practice using the pricing model and assessment tools across every deal to reinforce your skills in website deal evaluation.

5 Business Models

Using case studies you will learn the five business models and monetization methods used by online businesses. You’ll discover how the business models work and the key metrics that drive each model.

Tools and Resources

Get access to a valuation spreadsheet that will allow you to estimate deal value for each opportunity. You’ll also receive access to checklists and a collection of online tools to evaluate websites.

7 Modules – 50+ Videos

The course content is organized into 7 sequential modules composed of more than 50 videos that teach the concepts and demonstrate the how-to’s of each step in the system.

A Proven System

There is no shortage of online business deals to invest in. This course trains you in a repeatable process to systematically evaluate each opportunity. You will learn the most important aspects of deals to evaluate and how to use online tools to uncover opportunities and risks in each area.

$1,600 to $2,000 Per Month in Net Profit.

Jeff coached me on his exact process for buying websites. I have a full-time job and travel a lot so I used the travel time to research online businesses to buy and understand how to operate them. With Jeff’s guidance, I purchased a site and began operating it. The knowledge I gained not only provided an enjoyable experience operating my own business it helped me in many areas of my full-time job too. The website is a success, with a return on the initial investment in 10 months, and the business generating $1,600 to $2,000 per month in net profit. in net profit.

I never realized how exciting and enjoyable operating an online business could be. I continue to learn new ways to improve each month and apply them to all areas of my business life. Plus this business makes a difference in the lives of thousands of people each month by providing key information for users to make informed health decisions. Making a difference and making a profit, now that is gratifying!

John S

There’s a Ton of Practical Advice

There’s a ton of practical advice and tips given which you can put into action immediately!

Ian McLaren

The Most Comprehensive Course I Have Seen on Buying and Selling Websites.

I’ve been building businesses online since 2001 and seen a lot of things come and go. Jeff Hunt’s website investors course is the most comprehensive course I have seen on buying and selling websites.

If you are even thinking about building an income stream in this space, Jeff’s information will likely be the place you return to again and again, because while he teaches great tactics, the principles he shows are filled with the wisdom that only comes from years of being in the trenches and doing the work. Highly recommended you get this course!

Jonathan Kraft

Makes It Easily Digestible.

Jeff breaks down the entire process that he’s used hundreds of times, and does so in a way that makes it easily digestible.

Jamon Hill

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Masterclass Contents

Introduction to Website Investing

The first module serves as a brief introduction to the Website Investing Masterclass course. Take a moment to get familiar with the instructor, Jeff Hunt and get a brief glimpse into what to expect throughout the rest of the modules to follow. You will learn:

  • The importance of sharing your personal experience with website investment with your peers on online communities.
  • How to expand your knowledge and succeed in website investment by taking action.
  • The LEAP system, its purpose and importance and how it can help you succeed in the world of website investment.

You will be encouraged to join the online community so that you can ask your peers questions, learn more about them and share your own personal ventures. A brief look will also be taken at the four steps of the LEAP (Locate Evaluate Acquire Profit) system.

Why Buy Websites

In this module, you will be discussing the reasons why buying a website is a good idea. Start by exploring each reason briefly and work through the module as you prepare to delve deeper into the course. You will learn:

  • Reasons you should buy a website that include: flexibility, earnings, the process of investing in a website financially and accelerated success.
  • How websites help you to achieve accelerated success.
  • A detailed comparison between online and traditional businesses and how they stack up against each other.

As you approach the end of this module, you should be more confident about your decision to engage in online business and understand why the most experienced entrepreneurs choose to buy businesses even though they have the skills to build them from scratch.


This module is separated into 5 individual parts and explores the Location part of the LEAP system in great detail. You will start by analyzing the best sources to purchase websites and by the end of the module, you should be confident enough to pick out suitable available websites using enhanced tools to refine your search. You will learn:

  • Good sources to find good deals for websites and how best to approach each one.
  • Everything you need to know about including what it has to offer, how it has improved as a platform and the advantages and disadvantages of marketplaces.
  • The benefit of using a website broker and the situations when brokers are best.
  • How to setup brokerage and website marketplace accounts, as well as the recommended accounts to create.
  • How to effectively sort through the many website buying opportunities to identify the correct ones to pursue.
  • Answers to the most common questions that people who are new to website investing ask.

The module includes a recommended list of brokers that you are encouraged to explore as well as the opportunity to examine private deals and the strategies you can use to secure them. An assignment to set up a account and set up automated searches and brokerage accounts is also included.


The longest and most detailed module in the course, Module 4 is comprised of 29 parts all designed to give you a systematic approach for sizing up each investment opportunity. The Evaluate module of the LEAP system is structured by exploring 4 website deal case studies, each from a different business model. In each case study you will:

  • Learn the business model success factors including how it operates, the monetization approach, and advantages and disadvantages of the model.
  • Learn the key business metrics for the model.
  • Learn the tools used to evaluate websites employing that business model.
  • Practice the use of the tools multiple times to learn what to look for and get used to the user interface.

The case study review approach will give you the opportunity to practice the evaluations of these critical aspects of every online business:

  • Traffic: sources, concentrations, positive and negative patterns, backlink quality
  • Financials: ratios, red flags, missing and miscategorized expenses, completeness, opportunities
  • Content: quality, uniqueness, structure, usability, age, SEO, navigation
  • Reasons for selling: what to look for
  • Effort: tasks, realistic evaluation of time required, skill requirements, outsource-ability
  • Dependencies: suppliers, technology, pre-existing relationships, key employees, contracts, non-transferable advantages
  • Legalities: exposures, considerations
  • The Product or Service
  • The Process
  • Other Assets

You will learn and practice a risk-based method for valuation. You will practice identifying risk categories, risk degree and opportunity, to accurately ascribe a value to each website deal using a tool provided in the course. You will use a website evaluation checklist to develop an understanding of the categories and specific items to evaluate in each opportunity. More than just a laundry list of things to look for, the Evaluate modules will teach you the most important items to focus on in each evaluation so that you can prioritize the assessment process.


The Evaluate module enabled you to qualify a good opportunity. The Acquire stage of the LEAP system takes you through the process and requirements needed to negotiate and purchase the business. You will learn

  • The steps and key points of the acquisition process.
  • The dynamics of an auction- Learn the dos and don’ts to help protect you and ensure you don’t get scammed in addition to helping you stay ahead of other people bidding on the websites.
  • The process of buying a website.
  • The process of a sale and all the steps involved.
  • The steps involved in the escrow process.
  • Different types of Escrow deals.
  • The Letter of Intent and its structure.
  • The Asset Purchase Agreement and its structure.
  • Other contracts involved in the sale
  • The importance of getting assistance on website deals.
  • The steps involved in transferring the website from the seller to the buyer.
  • Selling your website- how to prepare to sell your website.
  • Business operations- how to keep your website under control
  • The difference between being an owner and an operator.

The module also includes a list of recommended tools and experts you can turn to assist you in securing a website deal as well as a discussion on the importance of post-sale support and training.


This module focuses on the growth and operation of your newly acquired website business.  Start with a quick overview of the final step of the LEAP system, Profit and learn all you need to know to effectively manage your business model and ensure that your website succeeds. You will learn

  • How to optimize the profit of your business.
  • The steps you can take to grow your profit.
  • Strategies for each business model to improve customer engagement, click-through rates, revenue and profitability.
  • How to increase the asset value of your website.
  • The importance of thinking like a seller and the things you need to get your website ready to sell.
  • The process of controlling your business and how it benefits your business.
  • Official business formation and the factors that affect it.
  • The difference between an owner/operator and investor. Learn what each one is and how they differ.
  • If and when to sell your business


This module covers your action steps to go forward and be a successful website investor. You will learn what additional resources and support is available and why you should make use of it. You’ll hear a few stories of website purchases and lessons learned as well as some final tips to take with you into your first transaction.

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This Masterclass Is Led By Jeff Hunt

Jeff Hunt is an internet investor, website owner and Internet marketer. Over the last 10 years, Jeff has bought and sold over 300 income producing websites.

Flipped It for 400% Profit in 1 Week 

I found an off-market deal which I then listed directly on a marketplace. I quadrupled my money in under a week!

It was actually quite easy, and I think my husband was more shocked than I was.

I now have the capital to find my next deal. Onwards and upwards!

Isabel Alvarez

An Underground Marketer Who BUYS His Way into Profits.

Jeff is super, super wickedly smart.

He has massive success in this area.

Not a lot of people know him, but he’s super brilliant as an underground marketer who “BUYS” his way into profits.

Alex Mandossian

100% ROI in Under 1 Year

Once I picked up Jeff’s book I knew I needed to get in contact with him to help grow my website portfolio.

Since working with Jeff he helped me to evaluate my most profitable website purchase yet earning me over 100% Return On Investment in just under 1 year and the business is still profiting!

Jeff is an incredibly humble guy for being such an expert in this field where his extensive knowledge is something you want on your side, I highly recommend Jeff to anyone looking to evaluate a website!

Jaryd K

100% Money Back Guarantee

All of our online courses come with a 100% money back guarantee. If you’re not happy for any reason, just contact us within 30 days for a full refund.

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Website Investing Masterclass

$ 997 One-Time Payment
  • Lifetime Access* to The Website Investing Masterclass
  • Valuation Tool
  • Risk Analysis Tool
  • Valuation Tool

Website Investing Masterclass +
Review Website Masterclass

save $500
$ 1497 One-Time Payment
  • Lifetime Access* to The review Website Masterclass
  • Save $500 !


Is this course for me if I know nothing about online business?

Every new entrepreneurial venture has a learning curve. If you want the ROI and benefits of purchasing an online business you will need to set aside time to learn and capital to purchase. We believe that it is easier to buy than build because you can learn from a working business. The product, service, website, process, tools, team and customers already exist. It is much easier to learn from an operating business on focuses on the areas that need improvement than to learn by building from scratch. The Website Investing Masterclass includes the super-detailed Online Business Masterclass for everyone who needs an education or refresher in the basics of operating websites. It can be consumed end-to-end or as needed.

How much will I need to invest?

As you might expect, you can buy big or small. You can start small and then invest in a larger business as your confidence grows, or you can increase the probability of your initial success by purchasing a larger, more stable business from the beginning. Although websites sell for as little as a few hundred dollars, the value of a website business is in an established customer base and a mature process for attracting customers and earning an income from those customers. You may choose to buy a very low-end website as a learning step, but we recommend that you invest at least $10000 in your first website. The more you invest, the more likely you are to walk away with a stable business. To give you a very rough idea of investment requirement, websites earning a net monthly profit of $10000  sell for anywhere from $240000 to $480000 with a mean price of about $300000 depending on the business model and a variety of other factors. There are also more financing options now than ever before.

Who processes my credit card payment?

We use a payment processor called Stripe, and the payment will appear as WEBSITE INVESTING ACADEMY or WIA on your statement. Your card details are never stored on our servers.

Does the course come with a guarantee?

Yes. All Website Investing Academy courses come with an unconditional 30-day money back guarantee.  If, within 30 days, you’re not happy for ay reason, just ask us for a full refund.

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