First: You’ll need to spend more time in the beginning to educate yourself and get the website setup. You can spend any amount of time you want to devote to it, but generally:
The more time you invest, the faster you will succeed.
After it is up and running the main task is adding content. It only takes an hour or two per week to publish a significant amount of content.
To scale quickly, we teach you how to outsource writing. Your role will be to manage writers to your standards. The writer management and publishing task can also be delegated.
The reality is that most entrepreneurs spend more than a couple of hours per week because they see the traffic and sales growing, and then dive in to accelerate the growth.